So who are we and what motivates us? 

Between us we bring 30 years of experience in the fields of design thinking, sustainability, circular economy and regenerative design - which we believe are complementary. 

It puts a smile on our faces when people are seeing more connections and imagining new possibilities for their growth. 

Chris Grantham 


Chris Grantham, Co-Founder 

Chris was formerly Circular Economy Executive Director at IDEO, where he led IDEO's consultancy business in the circular economy and worked with organisations like, H&M, IKEA, VF Corps, Solvay, SAP and Danone on their circular economy strategy, organisational transformation and product innovation. 

As well as working with individual companies, Chris’s work has involved adapting IDEO’s collaborative design methodology (CoLab) for circular economy innovation across industry value chains and the development of a close partnership with The Ellen MacArthur Foundation, including creating The Circular Design Guide which has been used by over half a million users in over 150 countries.

Chris's major focus has been on evolving the intuitions and instincts of designers in pursuit of regeneration and shared value creation. 

Faculty memberships and NGO associations

Adam Lusby


Adam Lusby, Co-Founder

Adam has spent the past decade dedicated to exploring the intersections of innovation, technology, and the idea of a regenerative circular economy. He enjoys creating engaging workshops that challenge participants to acquire and apply new knowledge through hands-on experiences. 

As a Senior Lecturer in Entrepreneurship at the University of Exeter Business School, Adam serves as academic lead on two cutting-edge innovation spaces, the Skydeck and the CQ, where students can experience the power of innovation and entrepreneurship first-hand. 

Adam co-founded InnoPlay, which leverages the power of play and design to drive innovation in education and beyond, and Regenovate, a new type of agency that helps organisations build their capacity for regenerative growth.

Partner with Regenovate